LivePerson Launches M.O.M.

Real-Time Customer Interaction Solution

NEW YORK, NY - May 8, 2002 - LivePerson, Inc. (NASDAQ: LPSN), a pioneer of online real-time communications, today unveiled M.O.M. (Monitoring Online Movement). The advanced real-time support, marketing and sales product enables retail companies to better service, understand and sell to their online customers.

M.O.M. is an innovative online service technology that enables retail companies to monitor, identify, segment, and act (MISA) in real time to better service their online customers. The LivePerson M.O.M. application leverages the benefits of real-time customer interaction with unique marketing and sales tools that provide companies with the ability to: personalize a customer's experience with automated marketing campaigns, offer one-to-one interaction, profile customers, analyze customer history, and improve customer service quality with a reduction in cost, all with detailed reports and measurable results. A 128 byte-SSL encrypted solution, M.O.M. is a secure product developed to work as a stand-alone application or integrated customer service solution with all major platforms. M.O.M. is an ASP solution that eliminates the heavy infrastructure investment that in the past characterized one-to-one marketing solutions.

"A M.O.M. enabled site is designed to leverage company resources across departments, improving marketing, sales performance, and a customer's experience," says Robert LoCascio, CEO of LivePerson. "Our M.O.M. product is an intelligent support, sales, and marketing tool that provides retailers with a range of personalization and real-time interaction options. The solution generates completely automated and personalized marketing campaigns and initiates intelligent proactive invitations used by live agents to capture sales leads in real time. The results are more efficient and targeted marketing and sales campaigns that decrease costs and increase revenue."

The M.O.M. business solution is a knowledge-based product that enables companies to open a window into the customer's world. M.O.M. enabled sites can alert a service representative when a customer arrives at their front door. As a customer progresses through the M.O.M. enabled site, the application automatically analyzes page visits and purchase patterns, and permits a company representative to view inside a customer's shopping cart. Equipped with valuable customer information, a support representative can proactively engage a customer in real time to sell additional products and services. The information generated about each customer can also be used to deploy an automated online marketing campaign with measurable results.

LivePerson currently provides its online customer service products to over 3,000 clients including Ameritrade, QVC, Federated, Hartford Insurance, Radian, Citibank, Macy's, Godiva, Citibank, American Airlines Credit Union, and many others.

For more information on LivePerson M.O.M. please visit the LivePerson corporate web site, http://www.liveperson.com/ .

About LivePerson

LivePerson (http://www.liveperson.com/ ) is a leading Application Service Provider (ASP) of technology facilitating real-time sales and customer service for companies doing business on the Internet. The LivePerson service enables online businesses to communicate securely with Internet users in real time, thereby enhancing the online experience. With LivePerson real-time solutions, consisting of Chat, real time marketing and selling tools, a self-service FAQ product, and email, LivePerson offers clients the opportunity to increase sales, lower customer service costs and increase responsiveness to customer needs. LivePerson is headquartered in New York City.

CONTACT: Media - Maria Gomez of LivePerson, +1-212-609-4219,

or mgomez@liveperson.com

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SOURCE: LivePerson, Inc.

CONTACT: Younjee Kim, +1-212-609-4222, ykim@liveperson.com

Website: http://www.liveperson.com/