NEW YORK, July 3, 2012 /PRNewswire/ -- LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time engagement solutions that increase conversions and improve the customer experience, today announced the launch of an EU Cookie Application, a helpful tool for companies seeking to quickly and easily deliver information about the cookies used on their websites to their visitors. The application is available as a free add-on to LP Marketer, a powerful real-time data-driven personalization tool that enables the delivery of dynamic content with minimal IT involvement.

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New privacy standards and regulations are increasingly requiring website operators to provide consumers with greater notice, information and choice regarding cookies and similar tracking technologies.  To help, LivePerson has created an EU Cookie Application add-on for LP Marketer to allow companies to provide their web visitors with more information about the cookies used on their websites. In addition, the application can dynamically provide language-specific and browser-specific links to instructions for easily disabling cookies.

"Not only does the LivePerson application help us provide clear information on our privacy policy and our use of cookies, it is also surprisingly quick and easy to implement," said Adam Butler, UK Digital Marketing Executive at SodaStream International, Ltd. "One of the most compelling aspects of the app is that it empowers me to make changes on my end, without having to burden our IT resources with additional work."

"LP Marketer is a powerful solution that enables business owners and online marketers to drive targeted and personalized content to visitors with little IT reliance," said Rob Deichert, Head of LP Marketer at LivePerson. "With the EU Cookie App, organizations of all sizes can easily display a customized banner to visitors, notifying them of cookies used on the website, and related privacy policies. This App allows websites to further inform and empower visitors to have their online experience of choice."

To download the EU Cookie App add-on for LP Marketer, click here. To learn more about LP Marketer, visit http://www.liveperson.com/products-services/lp-marketer.

About LivePerson
LivePerson, Inc. (Nasdaq: LPSN) offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This "intelligent engagement" is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs. More than 8,500 companies rely on LivePerson's platform to increase conversions and improve customer experience, including Hewlett-Packard, IBM, Microsoft, Verizon, Sky, Walt Disney, PNC, QVC and Orbitz.

LivePerson received the CODiE award for Best Content Management Solution in 2012 and for Best Ecommerce Solution in 2011, and has been named a Company of the Year by Frost and Sullivan in 2011.  LivePerson is headquartered in New York City with offices in San Francisco, Tel Aviv, Atlanta, London and Melbourne, Australia.

Safe Harbor Provision

Statements in this press release regarding LivePerson that are not historical facts are forward-looking statements and are subject to risks and uncertainties that could cause actual future events or results to differ materially from such statements.  Any such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.  It is routine for our internal projections and expectations to change as the quarter and year progresses, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change.  Although these expectations may change, we are under no obligation to inform you if they do.  Actual events or results may differ materially from those contained in the projections or forward-looking statements.  Some of the factors that could cause actual results to differ materially from the forward-looking statements contained herein include, without limitation: potential fluctuations in our quarterly and annual results; the adverse effect that the global recession may have on our business; competition in the real-time sales, marketing, customer service and online engagement solutions market; our ability to retain existing clients and attract new clients; risks related to new regulatory or other legal requirements that could materially impact our business; responding to rapid technological change and changing client preferences; our ability to retain key personnel and attract new personnel; risks related to the operational integration of acquisitions; technology systems beyond our control and technology-related defects that could disrupt the LivePerson services; privacy concerns relating to the Internet that could result in new legislation or negative public perception; risks related to the regulation or possible misappropriation of personal information; legal liability and/or negative publicity for the services provided to consumers via our technology platforms; risks related to protecting our intellectual property rights or potential infringement of the intellectual property rights of third parties.  This list is intended to identify only certain of the principal factors that could cause actual results to differ from those discussed in the forward-looking statements.  Readers are referred to the reports and documents filed from time to time by us with the Securities and Exchange Commission for a discussion of these and other important risk factors that could cause actual results to differ from those discussed in forward-looking statements.

Media Contacts

Erin Kang
LivePerson, Inc.
ekang@liveperson.com
212.609.4256

SOURCE LivePerson, Inc.