NEW YORK, NY - July 29, 2004 - LivePerson, Inc. (NASDAQ: LPSN), a leading provider of software solutions for online communications including sales, marketing and customer service, today announced that the company will present to the online retail community during "eTail 2004" in Ft. Lauderdale, Florida at 3:00pm EDT on Wednesday, August 4, 2004. LivePerson's presentation will include a review of the many challenges that companies are facing to improve their ecommerce initiatives and how LivePerson Sales Edition is addressing these challenges and revolutionizing how companies sell online.

Conference attendees will also see the LivePerson products in action including Sales Edition and Service Edition-Platinum, which includes live chat, email response management and self-service knowledge base applications.

"We are excited to present at eTail. We are currently working with many of the major online retailers to increase sales conversion rates and reduce shopping cart abandonment. Our customers that use our products to support their online sales initiatives have seen up to a 50% increase in sales," said Tony Pante, SVP of Marketing and Product Strategy. "LivePerson offers the technology, methodology, training and measurement systems to deliver a powerful new online sales model and our presentation at the conference will highlight the value we are driving for our clients."

For further information about LivePerson's full suite of online customer service and sales applications, please visit http://www.liveperson.com/ent/index.asp .

About LivePerson

LivePerson (http://www.liveperson.com/ ) is an Application Service Provider (ASP) of software solutions for online communications including sales, marketing and customer service. The LivePerson service enables online businesses to communicate with Internet users in real time through self-service, email and chat, thereby enhancing the online experience. LivePerson allows clients to increase revenue and productivity while decreasing the overall cost of customer support. The company serves EarthLink, QVC, HP, Ameritrade, Macy's and over 3,000 other clients. LivePerson is headquartered in New York City, with R&D facilities in Tel Aviv, Israel.

SOURCE: LivePerson, Inc.

CONTACT: Younjee Kim, +1-212-609-4222, ykim@liveperson.com

Web site: http://www.liveperson.com/
http://www.liveperson.com/ent/index.asp