LivePerson Announces General Availability of LivePerson Sales Edition; Online Sales Application Already Helping 15 Companies Close Deals On The Web
Sep 16, 2002

NEW YORK, NY - September 16, 2002 - LivePerson, Inc. (NASDAQ: LPSN), a leading provider of technology facilitating real-time online customer interaction, today announced the general availability of LivePerson Sales Edition. LivePerson Sales Edition combines sophisticated real-time communication and online monitoring capabilities to drive dramatically higher online sales.

LivePerson Sales Edition has already been implemented at several companies, including TechnoBrands and, which have seen immediate results. TechnoBrands, which sells a range of consumer electronics and household goods on its website, says the company generates 47% of its sales utilizing the LivePerson Sales Edition proactive chat feature. In addition, orders that are placed through proactive chats generate a 25% higher average ticket prices than those without.

LivePerson Sales Edition captures a customer's actions, including web pages visited and the amount of time spent viewing each page, and provides a vehicle for representatives to engage high-potential customers on the website in an online sales consultation. Ecommerce sites enabled with this innovative selling technology can alert a sales representative when a customer arrives at their front door. As the customer progresses through the website, LivePerson Sales Edition automatically analyzes page visits, purchase patterns, shopping cart content and other activity. Equipped with this valuable customer information, a sales representative can proactively engage a customer in real time to sell additional products and services, mirroring the interactions one would have with a sales agent in a store or office. These proactive engagements may consist of a coupon for a specific product, assistance with product selection or an offer to chat with a service representative. The information generated about each customer can also be used to deploy an automated online marketing campaign with measurable results.

"LivePerson Sales Edition allows to personalize each customer's experience by offering one-on-one interaction," said Jared Richards, call center manager for, Inc. "Our conversion rate through LivePerson averages 40% and we look forward to increasing that close rate over time."

"The difference between having an online storefront and closing online sales is the experience potential customers have on the site, just like in stores," said Robert LoCascio, CEO of LivePerson. "LivePerson Sales Edition is creating the same experience shoppers have when they walk into a retailer, but online. The ability to proactively engage potential customers in conversations while they are on your website is giving our customers a leg up on their competition. They are seeing more qualified sales leads and higher online sales."

LivePerson Sales Edition and LivePerson Service Edition are ASP (Application Service Provider) solutions that eliminate the heavy infrastructure investment normally associated with one-to-one marketing solutions. LivePerson's complete product portfolio includes LivePerson Sales Edition, LivePerson Service Edition, LivePerson MultiCARE and LivePerson Pro for small businesses. LivePerson currently serves eBay, EarthLink, Neiman Marcus, Federated Stores, QVC, Bell Canada, American Airlines Federal Credit Union and more than 3,000 other businesses.

About LivePerson

LivePerson ( is a leading Application Service Provider (ASP) of technology facilitating real-time sales and customer service for companies doing business on the Internet. The LivePerson services enable online businesses to communicate securely with Internet users, thereby enhancing the online experience. With LivePerson solutions, consisting of chat and real-time marketing and selling tools, LivePerson offers clients the opportunity to increase sales, lower customer service costs and increase responsiveness to customer needs. LivePerson is headquartered in New York City.

   Jennifer Regnault
   LivePerson, Inc.
   (212) 609-4213

   Jane Hynes
   OutCast Communications
   (415) 392-8282

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SOURCE: LivePerson, Inc.

CONTACT: Younjee Kim, +1-212-609-4222,

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