New LivePerson Feature Captures Search Engine Traffic Details
Apr 2, 2003
New Technology Allows Businesses to View in Real Time the Keywords Customers Use to Find Their Website

NEW YORK, NY  - April 2, 2003 - LivePerson, Inc. (NASDAQ: LPSN), a leading provider of technology facilitating real-time online customer interaction, today announced the addition of a new feature to the LivePerson product line. Live Keyword, a new technology developed by LivePerson, is designed to help businesses leverage their search engine traffic and provide an unparalleled level of service by seeing in real-time which keywords a customer used to find their website.

According to a survey from DoubleClick (December 2002), 41% of U.S. online buyers say that they find the websites they use to research a purchase by using search engines. To help businesses identify these top prospects on their website, LivePerson automatically highlights which website visitors came from a search engine and allows online customer service or sales agents to view the search engine and the keyword used by the visitor. With this information agents can offer an unprecedented level of customer service, increasing close rates and total sale value.

"Live Keyword has helped us increase our conversion rates from search engine visitors as well as refine our keywords that we purchased through pay-per-click search engines (PPCSE). We are able to achieve a much higher ROI on our PPCSE spending," says Graeme Davidson, E-commerce Director of

"Live Keyword provides us with information that helps us understand our visitors' behavior. We can use this insight to conduct market research in real time and constantly refine and optimize our keyword campaign strategy," says site conversion expert, Bryan Eisenberg of

"As businesses increasingly purchase qualified leads through pay-per-click search engines, LivePerson helps them leverage this traffic and increase the value of each lead. With Live Keyword companies can see what keyword a customer used to find their website, proactively reach out to these leads and provide them with exceptional customer service through real-time one-to-one interactions," says Robert LoCascio, CEO of LivePerson. "The ability to communicate with customers in real time increases lead and revenue generation and improves customer service."

Live Keyword works with all the major search engines and search results providers including:

   * AOL®
   * Alta Vista®
   * FindWhat®
   * Google®
   * MSN®
   * Overture®
   * Yahoo!®

You can learn more about Live Keyword at:

LivePerson is an ASP (Application Service Provider) solution that eliminates the heavy infrastructure investment normally associated with one-to-one customer facing solutions. LivePerson's complete product portfolio includes LivePerson Sales Edition, LivePerson Service Edition, LivePerson MultiCARE and LivePerson Pro for small businesses.

About LivePerson

LivePerson ( is a leading Application Service Provider (ASP) of technology facilitating real-time sales, customer service and marketing solutions for companies doing business on the Internet. The LivePerson service enables online businesses to communicate with Internet users in real time, thereby enhancing the online experience. LivePerson offers clients the opportunity to increase revenue, productivity and responsiveness to customer needs and decrease the overall cost of customer support. The company serves EarthLink, QVC, eBay, Ameritrade, American Airlines Federal Credit Union and over 3,000 other clients. LivePerson is headquartered in New York City, with R&D facilities in Tel Aviv, Israel.

   Media Contacts:
   Jennifer Regnault
   LivePerson, Inc.
   (212) 609-4213

SOURCE: LivePerson, Inc.

CONTACT: Younjee Kim, +1-212-609-4222,

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