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LivePerson Technology Provides Real-Time Sales Assistance for Online Customers of HP's Imaging and Printing Solutions
Oct 8, 2003

NEW YORK, NY - October 8, 2003 - LivePerson, Inc. (NASDAQ: LPSN), a provider of technology facilitating real-time online customer interaction, today announced that LivePerson Sales Edition enables HP to deliver real-time sales assistance to its customers shopping for printing and imaging solutions. The application helps consumers find relevant information and compare products on HP's website, significantly improving the online buying process.

Online shoppers that come to to research printing and imaging products for their small and medium business will be offered live sales assistance by one of HP's online sales agents. Once a customer accepts the invitation to chat with a representative, they are immediately placed into a one-to-one live chat conversation about the products they are researching. Agents are fully enabled to answer questions, address concerns and even complete an order online.

"Companies, such as HP, that use their website to sell products with multiple features and broad applications need to provide a superior level of sales assistance to their customers," said Tony Pante, LivePerson's SVP of Marketing and Product Strategy. "With LivePerson Sales Edition, companies can engage with only the serious prospects on their website and provide them with information or special offers based on where they are in the site, their past activity or whether they responded to a marketing promotion. Real-time interaction during the buying process significantly increases sales conversion rates."

"HP has worked to design the best online select and buy experience for our customers. By providing live chat, the specialists at our imaging and printing Expertise Center can easily answer questions about our different programs, products and solutions -- giving customers the tools to make an educated purchasing decision," said Rob Wait, commercial marketing manager for HP's Imaging and Printing Group. "LivePerson Sales Edition allows us to take advantage of the effectiveness of instant messaging without sacrificing security or quality of service and our payback is higher customer loyalty."

LivePerson offers ASP (Application Service Provider) solutions that eliminate the significant infrastructure investment typically associated with one-to-one customer facing solutions. LivePerson's complete product portfolio includes LivePerson Sales Edition, LivePerson Service Edition, LivePerson Service Edition - Platinum Series and LivePerson Pro for small businesses.

About LivePerson

LivePerson ( is an Application Service Provider (ASP) of technology facilitating real-time sales, customer service and marketing solutions for companies doing business on the Internet. The LivePerson service enables online businesses to communicate with Internet users in real time, thereby enhancing the online experience. LivePerson allows clients to increase revenue and productivity while decreasing the overall cost of customer support. The company serves EarthLink, QVC, eBay, Ameritrade, American Airlines Credit Union and over 3,000 other clients. LivePerson is headquartered in New York City, with R&D facilities in Tel Aviv, Israel.

   Media Contacts:
   Jennifer Regnault
   LivePerson, Inc.
   (212) 609-4213

SOURCE: LivePerson, Inc.

CONTACT: Younjee Kim, +1-212-609-4222,

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