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LivePerson Technology Thrives as National Do Not Call Registry Grows
Sep 16, 2003

NEW YORK, NY - September 16, 2003 - LivePerson, Inc.'s (NASDAQ: LPSN), Sales Edition offers a solution for telemarketers who have seen business decline due to increasing numbers on the National Do Not Call Registry. LivePerson Sales Edition enables companies to mimic their outbound telesales efforts online by using proactive chat capabilities combined with advanced business intelligence and a proven sales methodology.

Since its introduction on June 27, the National Do Not Call Registry has grown to over 30 million telephone numbers and is projected to exceed 60 million, or nearly 60% of U.S. households, by the summer of 2004. This growing list prevents marketers from reaching a significant percentage of their target market and affects companies that rely on traditional outgoing telesales methods.

LivePerson's Sales Edition offers marketers a method to shift customer engagement from the phone to their website thereby increasing sales and lead generation - often as much as 40% to 60%. Using a combination of real-time interaction and website analytics, clients that use the LivePerson software can analyze a customer's viewing pattern, history or other defining trait, identify that visitor as a "hot prospect" and invite only qualified visitors into an online sales consultation with a trained sales agent.

"The National Do Not Call Registry protects consumers from unwanted solicitation via telesales. LivePerson Sales Edition allows our clients to proactively engage only those customers who have already indicated interest in the product or service via their web behavior," said Tony Pante, SVP of Product Marketing and Strategy. "By doing so, LivePerson's technology allows clients to deliver real-time sales support to their customers who are at or near their purchase decision. We currently have over 15 Fortune 1000 clients using Sales Edition - all realizing results that exceed inbound and outbound telesales."

LivePerson offers ASP (Application Service Provider) solutions that eliminate the significant infrastructure investment typically associated with one-to-one customer facing solutions. LivePerson's complete product portfolio includes LivePerson Sales Edition, LivePerson Service Edition, LivePerson Service Edition - Platinum Series and LivePerson Pro for small businesses.

About LivePerson

LivePerson ( is an Application Service Provider (ASP) of technology facilitating real-time sales, customer service and marketing solutions for companies doing business on the Internet. The LivePerson service enables online businesses to communicate with Internet users in real time, thereby enhancing the online experience. LivePerson allows clients to increase revenue and productivity while decreasing the overall cost of customer support. The company serves EarthLink, QVC, eBay, Ameritrade, American Airlines Credit Union and over 3,000 other clients. LivePerson is headquartered in New York City, with R&D facilities in Tel Aviv, Israel.

   Jennifer Regnault
   LivePerson, Inc.
   (212) 609-4213

SOURCE: LivePerson, Inc.

CONTACT: Younjee Kim, +1-212-609-4222,

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