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LivePerson Launches M.O.M. Advanced Sales and Marketing Tools
May 8, 2002

NEW YORK, NY - May 8, 2002 - LivePerson, Inc. (NASDAQ: LPSN), a pioneer of online real-time communications, today unveiled M.O.M. (Monitoring Online Movement), the company's latest addition to its real-time internet applications. The advanced real-time marketing and sales product enables retail companies to better service understand and sell to customers.

M.O.M. is an innovative online service technology that retail companies can use to monitor, identify, segment, and act (MISA) in real-time to better market to and service customers. The LivePerson M.O.M. application leverages the benefits of real-time customer interaction with unique marketing and sales tools that provide companies with the ability to: personalize a customer's experience with automated marketing campaigns, offer one-to-one interaction, profile customers, analyze customer history, and improve customer service quality. A 128 byte-SSL encrypted solution, M.O.M. is a secure product developed to work as a stand-alone application or integrated customer service solution with all major platforms. M.O.M. is an ASP solution that eliminates the heavy infrastructure investment that in the past characterized one-to-one marketing solutions.

"M.O.M.-enabled sites are designed to leverage company resources across departments, improving marketing, sales performance, and the customer's online experience," says Robert LoCascio, CEO of LivePerson. "M.O.M. is an intelligent support, sales, and marketing tool that provides retailers with a range of personalization and real-time interaction options from completely automated and personalized campaigns to intelligent, proactive invitations to chat used by agents to capture hot sales leads. The results are more efficient and targeted marketing and sales campaigns that decrease costs and increase revenue."

M.O.M. enables companies to learn more about their online customers. M.O.M.-enabled sites can alert a service representative when a customer arrives at their front door (website). As a customer progresses through the site, the application automatically analyzes page visits and purchase patterns, and permits a company representative to even view inside a customer's shopping cart. Equipped with valuable customer information, a sales representative can proactively engage a customer in real time to sell additional products and services.

LivePerson currently provides its real-time products to over 3,000 clients including Ameritrade, QVC, Federated Department Stores, Earthlink, Radian Guaranty Mortgage, Godiva, Citibank, American Airlines Credit Union, and many others.

For more information on LivePerson M.O.M. please visit the LivePerson corporate web site,

About LivePerson

LivePerson ( is a leading Application Service Provider (ASP) of technology facilitating real-time sales and customer service for companies doing business on the Internet. The LivePerson service enables online businesses to communicate securely with Internet users in real time, thereby enhancing the online experience. With LivePerson real-time solutions, consisting of Chat, real time marketing and selling tools, a self-service FAQ product, and email, LivePerson offers clients the opportunity to increase sales, lower customer service costs and increase responsiveness to customer needs. LivePerson is headquartered in New York City.

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SOURCE: LivePerson, Inc.

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