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American Airlines Federal Credit Union Deploys LivePerson MultiCARE Solution
Jun 11, 2002

NEW YORK, NY - June 11, 2002 - LivePerson, Inc. (NASDAQ: LPSN), a leading provider of technology facilitating real-time online customer interaction, today announced that American Airlines Federal Credit Union (AAFCU) will deploy LivePerson's MultiCARE solution, an integrated customer self-service and secure email platform. The MultiCARE application will complement AAFCU's business instant messaging product, LivePerson Corporate Chat.

AAFCU was an early adopter of LivePerson Corporate Chat, using it to promote loan programs, support online customer service initiatives, and reduce emails and 800 calls to great success. The expansion into LivePerson MultiCARE will offer AAFCU members unique technology and additional benefits. Members will now be able to search and find answers in several content areas simultaneously. Members will be able to search a powerful FAQ knowledgebase, a document library with downloadable content and indexed website pages. For questions not effectively resolved through self-service, MultiCARE will provide AAFCU members with a completely secure inquiry management platform to route questions to service operators. The multi-channel approach used by MultiCARE assures that helpful content is accessible by members in real time and that members use higher touch channels such as phone, email and chat only when necessary.

"Full service support solutions have become a necessary tool for companies looking to provide superior customer service, while decreasing online customer interaction costs," said Robert LoCascio, CEO of LivePerson. "With its productivity enhancement features and the lower customer interaction costs resulting from self-service, MultiCARE is particularly attractive to financial service firms and large corporations seeking to help their customers in a cost effective manner."

"We wanted to offer a full service solution element on our web site," says Gail Enda, Senior Vice President, Marketing & Member Services, American Airlines Federal Credit Union. "We are striving to offer our members the same level of service online that they receive at a branch location. We accomplished many of these goals by enabling our site with LivePerson's customer service solutions."

In addition to American Airlines Federal Credit Union, Ameritrade Plus, IndyMac Bank, Radian Guaranty Mortgage, and the Empire State Building are some of the LivePerson clients using the MultiCARE platform to service their customers.

To arrange a demo of the LivePerson MultiCARE solution please visit

About LivePerson

LivePerson ( is a leading Application Service Provider (ASP) of technology facilitating real-time sales and customer service for companies doing business on the Internet. The LivePerson services enable online businesses to communicate securely with Internet users, thereby enhancing the online experience. With LivePerson solutions, consisting of Chat, real-time marketing and selling tools and MultiCARE (a self-service and secure email platform), LivePerson offers clients the opportunity to increase sales; lower customer service costs and increase responsiveness to customer needs. LivePerson is headquartered in New York City.

   Media Contact:
   Maria Gomez
   LivePerson, Inc.
   212 609 4200


SOURCE: LivePerson, Inc.

CONTACT: Younjee Kim, +1-212-609-4222,

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