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LivePerson, Inc. and Evocative, Inc. Form Strategic Partnership
May 24, 2004
Companies' alliance enables joint customers to enhance their retail platform with LivePerson's online chat

NEW YORK, NY - May 24, 2004 - LivePerson, Inc. (NASDAQ: LPSN), a leading provider of software solutions for online communications including sales, marketing and customer service, today announced a strategic partnership with Evocative, Inc., a San Francisco Bay Area-based provider of eBusiness solutions.

Evocative and LivePerson have collaborated to integrate LivePerson's live chat tools into Evocative's comprehensive e-business management suite, enabling mutual clients to communicate more effectively and in real time with their online customers while they browse the online store and make purchases.

"We are pleased to announce the integration of LivePerson's award-winning chat capabilities with our e-commerce system. LivePerson gives our customers another way to compete in the crowded online marketplace by allowing them to interact with their online customers more quickly and cost-effectively than by email or the telephone," says Patrick Rigney, Evocative's CEO. "By using LivePerson, our merchants can interact with a consumer in real time and help them through the buying process, increasing customer satisfaction and loyalty and ultimately, sales.

"The Evocative integration with LivePerson gives both companies access to a broader customer base, allowing an increased number of clients to take advantage of the services that both companies provide," said Philippe Lang, General Manager of the LivePerson SMB group. "The partnership offers a midsize business a complete high-end eBusiness solution including real-time live chat tools to mutual clients using both Evocative's and Live Person's award winning solutions. One of the first Evocative customers to take advantage of this integration is, an online wine retailer."

"We offer thousands of different wines on our website, which can sometimes be overwhelming to our customers. With the addition of live chat, a visit to our website feels more like a visit to our store. We even use staff photos to engage the visitors in chat and give them the human touch experience," said Ron Scharman, CEO of "LivePerson has not only improved the quality and level of our customer service but has also had a significant impact on our sales."

About LivePerson

LivePerson ( is an Application Service Provider (ASP) of technology facilitating real-time sales, customer service and marketing solutions for companies doing business on the Internet. The LivePerson service enables online businesses to communicate with Internet users in real time, thereby enhancing the online experience. LivePerson allows clients to increase revenue and productivity while decreasing the overall cost of customer support. The company serves EarthLink, QVC, HP, Ameritrade, Macy's and over 3,000 other clients. LivePerson is headquartered in New York City, with R&D facilities in Tel Aviv, Israel.

About Evocative, Inc.

Evocative is an eBusiness Service Provider that has provided feature-rich, high performance e-commerce solutions and technology since 1996. It's core offering, Evocative Commerce, is an outsourced solution for the small and mid- sized enterprise whose evolving demands require industry-leading features, guaranteed reliability, connectivity and collaboration with existing in-house systems, and a high rate of return from their e-commerce programs. The system is specifically designed to serve online merchants who have prior experience with e-commerce, have outgrown their current system, and are looking for a product and service level that will carry them through years of continued growth and profitability. Evocative has served hundreds of clients of all sizes with demanding requirements for mission-critical solutions, including Robert Mondavi Corporation, Visioneer, Linear Technology Corporation, Electronic Arts, Iomega, 3Com, Palm Computing, Silicon Graphics, Charles Schwab, Levi Strauss & Co., San Francisco Symphony, and Ubisoft.

About Morrell Wine

Morrell & Company has been a major presence in wine for almost 60 years. Time Out New York has called Morrell "The Top Name in Wine" and the Zagat Marketplace describes Morrell as a "Cathedral of Wine." In addition to the wine shop in New York's famed Rockefeller Center, the family-owned Morrell is two restaurants, a wine auction house, an educational facility The Morrell Wine Institute, private and public wine events, temperature controlled wine storage, and many wine clubs under both the Morrell name and privately branded. Morrell tastes and approves all wine that is sold, and the phrase "Taste You Can Trust" is not just a slogan, but is the guiding principle of the Morrell Family of Wine.

SOURCE: LivePerson, Inc.; Evocative, Inc.

CONTACT: Younjee Kim, +1-212-609-4222,

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