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LivePerson Launches
Apr 19, 2007
Website Provides Consumers with Live, Immediate Access to Expert Online Shopping Assistance and Companies

NEW YORK, NY - April 19, 2007 - LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time chat technology for customer support and sales, today announced the formal introduction of (, a destination site designed for online consumers in need of live shopping assistance.

Powered by LivePerson's award-winning live chat technology, the site provides consumers with direct, one-click access to personal shoppers and companies that have a comprehensive, expert knowledge on a wide range of products and services.

Currently in beta test as a free service, enables consumers to conduct an immediate, text-based conversation with their choice of personal shoppers. During each live chat interaction, personal shoppers guide consumers to recommended online retailers. These experts come from a wide range of backgrounds including a fashion and beauty writer, an eBay entrepreneur, and several Hollywood wardrobe stylists. Each expert has a profile that highlights their area of expertise and showcases consumer ratings and testimonials. Expert categories include clothing, accessories, gifts, home décor, wine, cosmetics and baby products.

"Working with some of the largest brands in the world, we know that chat influences consumers' purchasing decisions," said LivePerson CEO Robert LoCascio. "With, we created a place on the Web where real-time help is always available to consumers from either personal shoppers or retail representatives. This is the first step towards blending our historic strengths in real-time communication with consumer demand for a more personalized and convenient way of shopping online."

In addition to the personal shoppers, the site features a directory of 100 LivePerson customers. Customers are listed by category, such as Travel, Health & Beauty, Home, Gifts, and, "By empowering the consumer with a single place on the Web to find companies who offer live chat, we believe we will accelerate the adoption of our core products by more businesses," adds LoCascio. "The directory provides companies a way to drive more qualified traffic to their websites than the traffic generated from traditional channels such as email and search engines. Our experience shows that one out of every five visitors who chat online while researching a product or service will make a purchase."

"Live chat gives CoutureCandy a voice," says Matthew Hunter, Co-founder of CoutureCandy, a featured retailer, "Shoppers can get fashion advice from our celebrity style blogger, and personalized guidance from our customer service representatives. LivePersonalShoppers is giving consumers a natural way to shop online-like going to the mall with a stylish, helpful friend."

LivePerson has been beta-testing the service since November of 2006; all expenses related to the venture have been expensed as incurred.

About LivePerson

LivePerson is a provider of online conversion solutions. Our hosted software enables companies to identify and proactively engage online visitors- increasing sales, satisfaction and loyalty while reducing service costs. Combining web-interaction technology (chat, email and a self-service knowledgebase) with a deep understanding of consumer behavior and industry best practices, LivePerson's Timpani™ platform engages the right customer, at the right time, with the right communications channel. This Engagement Marketing platform creates more relevant, compelling and personalized experiences-converting traffic into revenues, and facilitating real-time sales and customer service. More than 5,000 companies including EarthLink, Hewlett- Packard, Microsoft, Qwest and Verizon, rely on LivePerson to help maximize the return on their marketing and e-commerce investments. LivePerson is headquartered in New York City.

LivePerson, LivePersonalShoppers™ and™ are trademarks or registered trademarks of LivePerson, Inc. or its affiliates in the United States and/or other countries. All other trademarks referenced herein are the property of their respective owners.

Statements in this press release that are not historical facts are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause actual results, performance or achievements to be materially different from any potential future results, performance or achievements expressed or implied by the forward-looking statements contained herein, such as risk factors related to: our operations; consumer adoption of our service; competition in the online shopping market, adoption of our core products by business customers; our ability to respond to rapid market changes and changing business and consumer preferences and other risk factors described in our most recent report on Form 10-K filed with the Securities and Exchange Commission and available at (, to which readers are hereby referred. LivePerson undertakes no obligation to update any oral or written forward-looking statement that may be made by or on behalf of LivePerson.

SOURCE: LivePerson, Inc.

CONTACT: Younjee Kim, +1-212-609-4222,

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