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LivePerson's Communication Platform First to be Certified HACKER SAFE®
Mar 14, 2007
Partnership with ScanAlert Provides Enhanced Security, Consumer Confidence For Company's Live Chat, Email and Voice Channels

NEW YORK, NY - March 14, 2007 - LivePerson, Inc. (NASDAQ: LPSN), a provider of online conversion solutions, announced today the industry's first partnership with Internet security auditor ScanAlert, Inc. to provide HACKER SAFE® certification for live chat, email and click-to-talk services.

The HACKER SAFE certification mark will be displayed on chat buttons and dialogue windows hosted by LivePerson for more than 5,000 E-commerce organizations around the world. This dynamic certification is the result of comprehensive daily security audits of LivePerson's communication channels, which are then certified to the HACKER SAFE standard.

ScanAlert currently protects and certifies more than 75,000 ecommerce websites, scanning for more than 10,000 security vulnerabilities every day. The core HACKER SAFE technology protecting LivePerson's communication channels is enhanced by ScanAlert's HACKER SAFE Labs, a group of top information security professionals that oversee all aspects of daily security scanning and remediation efforts.

"This partnership is a significant milestone for improving the online shopping experience," said LivePerson CEO Robert LoCascio. "As E-commerce continues to expand and more consumers choose to complete their online transactions through live chat, consumers want and need the confidence that their transactions and communications are secure. This partnership will combine the confidence of interacting with a real person online with the peace of mind inspired by the HACKER SAFE mark."

"We are breaking new ground in Internet security because it is the first time that we're certifying a communications service to the HACKER SAFE standard," noted ScanAlert CEO Ken Leonard. "Our security services are a natural addition to LivePerson's communication platform, offering companies an easy way to increase conversion rates by giving consumers the confidence they need before buying."

"The LivePerson and HACKER SAFE combination enables us to engage customers proactively, and ensure that their shopping experience is free of any security concerns they may have about online commerce," said Alexander Sienkiewicz, Director of Marketing for, the largest online swimming products and accessories retailer. "With the HACKER SAFE mark displayed in the LivePerson chat window, consumers feel safe and secure sharing information with our sales and customer service agents."

About ScanAlert

Founded in 2001, ScanAlert secures organizations of all sizes against threats to their network infrastructure and then certifies them to the HACKER SAFE® standard -- the world's Internet security benchmark. Offered as a Software as a Service (SaaS) solution, HACKER SAFE certification is used by more than 75,000 organizations, including ESPN, The American Red Cross, Toshiba, Warner Brothers, and well over half of the 500 largest online retailers in the USA. ScanAlert also operates HACKER SAFE Labs, the industry's only research group focused on ecommerce application security. More information is available at

About LivePerson

LivePerson is a provider of online conversion solutions. Our hosted software enables companies to identify and proactively engage online visitors -- increasing sales, satisfaction and loyalty while reducing service costs. Combining web-interaction technology (chat, email and a self-service knowledgebase) with a deep understanding of consumer behavior and industry best practices, LivePerson's Timpani™ platform engages the right customer, at the right time, with the right communications channel. This Engagement Marketing platform creates more relevant, compelling and personalized experiences -- converting traffic into revenues, and facilitating real-time sales and customer service. More than 5,000 companies including EarthLink, Hewlett-Packard, Microsoft, Qwest and Verizon, rely on LivePerson to help maximize the return on their marketing and e-commerce investments. LivePerson is headquartered in New York City.

LivePerson and Timpani™ are trademarks or registered trademarks of LivePerson, Inc. or its affiliates in the United States and/or other countries. All other trademarks referenced herein are the property of their respective owners.

Statements in this press release that are not historical facts are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause LivePerson's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements contained herein. Risk factors related to the subject matter of this press release include, without limitation, risks related to our continued ability to display the HACKERSAFE certification, customer response to the certification, the ability of the certification to impact conversion rates, the security enhancement created by the certification and other factors described in the reports and documents filed by us from time to time with the Securities and Exchange Commission and available at (, to which readers are referred. LivePerson undertakes no obligation to update any of the forward-looking statements after the date of this press release.

SOURCE: LivePerson, Inc.

CONTACT: Younjee Kim, +1-212-609-4222,

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