Bring voice conversations to digital for faster, more efficient, and personalized customer experiences.

Register now
LivePerson and BrandSeed Join Forces to Unleash the Retail Power of the Web
Jun 7, 2005
Proactive Chat Solution Increases Conversion Rates for Lillian Vernon

NEW YORK, NY - June 7, 2005 - LivePerson, Inc. (NASDAQ: LPSN), a provider of communications solutions for online sales, marketing and customer service, announced today that it has partnered with BrandSeed, a performance-based marketing service company, to deliver turnkey solutions for increasing online conversion rates. Leading Internet retailers have implemented the integrated offering, such as Lillian Vernon and Time-Life.

The outsourced sales and call center service provider leverages LivePerson's proactive chat technology to connect with its customers in a helpful and informative manner, resulting in increased online sales and incremental revenue. Control testing conducted by BrandSeed showed that 67% of sales produced with proactive chat are incremental.

"Customer satisfaction is a high priority for our company, and proactive chat is an essential part of our strategy to connect with customers online," said Peter Shapiro, senior vice president, Lillian Vernon. "The partnership between BrandSeed and LivePerson gives us the ability to reach out to our customers, provide them with a personal service which ultimately improves site conversion."

BrandSeed's turnkey package incorporates permission-based technology built on business rules, behavioral targeting, segmentation and actionable intelligence from LivePerson.

"LivePerson's goal is to create a guided online customer experience. Partnering with BrandSeed, a seasoned, performance-oriented direct marketing pioneer, is going to help us achieve our objective," said Robert LoCascio, LivePerson CEO. "Our combined domain expertise is helping Internet retailers transform their websites into a proactive sales channel and replicate the in-store experience online."

About LivePerson

LivePerson is a leading provider of communications solutions for online sales, marketing and customer service. LivePerson's Timpani platform enables online businesses to identify and engage the right customer with the right communication channel at the right time, thereby enhancing the online experience. Chat, marketing and selling tools, a self-service knowledgebase and email management are combined with industry-leading channel matching technology, rules-based intelligence, routing and reporting, to offer clients the opportunity to increase sales, lower customer service costs and enhance the customer experience. The company's roster of more than 3,000 customers, including EarthLink, Microsoft, Hewlett Packard, Qwest, Verizon and AT&T, have long reported significant savings, increased sales and high customer satisfaction using LivePerson's technologies. LivePerson is headquartered in New York City.

SOURCE: LivePerson, Inc.

CONTACT: Younjee Kim, +1-212-609-4222,

Web site:

Media Contact