Demandbase Creates Real-Time Business Identification Application for LivePerson’s Intelligent Engagement Platform

Application Improves Online Customer Acquisition and Retention Programs for B2B Companies

SAN FRANCISCO & NEW YORK - June 8, 2010 - Demandbase, Inc., a technology company providing marketing performance-improvement solutions for B2B marketers, and LivePerson, Inc. (NASDAQ: LPSN), a provider of online engagement solutions that facilitate real-time assistance and expert advice, today announced the availability of a new application built on LivePerson’s platform that combines real-time business identification with live chat. The Demandbase Business Identification application, when integrated with LivePerson’s intelligent engagement solutions, provides B2B companies with an enhanced set of actionable data to improve online sales and support efficiency, enables routing to the most appropriate agents, and customizes engagements for existing or target customer accounts.

“Adobe’s web site is a critical link to our customers”

The increase traffic conversion rates, improve lead quality, boost agent utilization and optimize customer satisfaction for organizations serving high-value business prospects and customers.

"LivePerson has enabled some of the world’s leading brands to significantly increase online conversion rates and improve online marketing and customer acquisition efforts,” said LivePerson Head of Marketing Kelly Ford. “The actionable intelligence provided by Demandbase’s application gives our clients, such as Adobe, the ability to further optimize their online marketing efforts and make engagements with site visitors even more meaningful and impactful.”

“Adobe’s web site is a critical link to our customers,” said Blaire Hansen, Director of Web Strategy, Adobe Systems. “Chat capabilities have offered an additional channel of communication that is often preferred. Our pilot of the Demandbase Business Identification Application for LivePerson is exciting because it will allow us to more effectively serve customers in all segments of our business.”

The new application leverages Demandbase’s Real-Time ID service, which accurately identifies more than 200 million web visits each month. The service is built on Demandbase’s cloud-based Business Resolution Platform, a proprietary data cleansing and business correlation engine that uses a broad network of structured data providers along with crowd sourced data and explicit feedback loops from hundreds of millions of web visits from over 2,000 B2B websites. The combination of multi-sourced data, overlaid with accumulated business intelligence, gives Demandbase a unique ability to identify business traffic and deliver that information in real-time.

Demandbase Business Identification Application integrates with LivePerson Intelligent Engagement solutions, which enable websites to drive more efficient use of agent resources and have consistently proven to deliver a 20 percent increase in online sales, at a lower cost per incremental order, than any alternative communication channel. In addition, LivePerson customers have also proven to attain dramatically improved customer satisfaction scores, in ranges that far exceed any other human-assisted channel. Utilizing a sophisticated rules engine, LivePerson solutions enable businesses to identify, target and intelligently engage online visitors to drive desired sales and service outcomes.

“The partnership with LivePerson illustrates how Demandbase’s new Real-Time ID Service can be integrated with proven technologies to make them work even better,” said Greg Ott, Chief Marketing Officer of Demandbase. “This Business Identification app will help LivePerson customers get better return from their investment in live chat. We are excited about how our unique data and real-time delivery can empower Marketing and Sales people to get better results from the various CRM, Analytics and other marketing and support tools they are already using.”

To learn more about the Demandbase Business Identification application on LivePerson, please visit the app listing in LivePerson’s application marketplace at

About Demandbase

Demandbase is a technology company providing marketing performance-improvement solutions for B2B Marketers. Delivered on demand through software as a service, Demandbase solutions leverage the proprietary Business Resolution Platform, combining real-time identification of the companies visiting a web site with an integrated database of high quality, validated business contacts and a new breed of B2B Web analytics, measurement, and integration tools that can dramatically improve marketing and sales performance. In use at more than 1,000 companies, Demandbase helps generate more sales opportunities and drive new business. Founded in 2006, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (NASDAQ:ADBE), Altos Ventures and Sigma Partners. For more information, visit

About LivePerson

LivePerson (LPSN) is a provider of online engagement solutions that facilitate real-time assistance and expert advice. Connecting businesses and experts with consumers seeking help on the Web, LivePerson's hosted software platform creates more relevant, compelling and personalized online experiences. Every month, LivePerson's intelligent platform helps millions of people succeed online; more than 8,000 companies, including EarthLink, Hewlett-Packard, Microsoft and Verizon, rely on LivePerson to maximize the impact of the online channel. LivePerson is headquartered in New York City. For more information, visit