MORE TH>N wins British Insurance Award for LivePerson Live Chat Program

Leading UK Insurance Provider Recognized as eBusiness Leader for Increased Online Conversions and Improved Customer Satisfaction

NEW YORK, Sept. 1 /PRNewswire/ -- LivePerson, Inc., (Nasdaq: LPSN), a provider of online engagement solutions that facilitate real-time assistance and expert advice, today announced that MORE TH>N, a UK-based insurance provider, was honored with a British Insurance Award in e-business for its successful pilot of LivePerson's live chat solution.  The insurance provider more than doubled its conversion rate within the first few weeks of the chat deployment, and obtained an 87 percent customer satisfaction score.

The British Insurance Award (BIA) focuses on the effective use of information and communications technology by insurance companies and brokers at the transaction interface level with the client.  Presented by Incisive Media, the BIA award commends the innovative application of the latest technologies and evidence of success in generating profitable new business.  

“We are pleased to have been recognized by the British Insurance Awards for our LivePerson live chat program,” said Gero Bertolone of MORE TH>N.  The pilot enabled us to capture additional revenue opportunities that we would have previously lost.  In fact, 53 percent of website generated sales, over the course of the pilot program, would have been lost had a live chat agent not intervened.  LivePerson has proven to be a crucial component in our ability to drive online sales, while delivering superior online customer support.”

Due to the success of the pilot, MORE TH>N has incorporated LivePerson live chat throughout their home and motor insurance web pages as a main communication channel to drive online sales and improve customer satisfaction and support.  

"It's exciting to see MORE TH>N recognized for their outstanding live chat program achievements, especially after a particularly brief pilot period with us," said Jim Dicso, EVP of sales and service at LivePerson.  "We are honored that MORE TH>N has decided to make our solution more broadly available throughout their online sales and service channels.  Our professional services consultants will continue to work closely with the MORE TH>N team to optimize the program for maximum ROI."

To learn more about MORE TH>N and the BIA awards please visit the award site at

About LivePerson

LivePerson ( is a provider of online engagement solutions that facilitate real-time assistance and expert advice. Connecting businesses and experts with consumers seeking help on the Web, LivePerson's hosted software platform creates more relevant, compelling and personalized online experiences. Every month, LivePerson's intelligent platform helps millions of people succeed online. More than 8,000 companies, including EarthLink, Hewlett-Packard, Microsoft, and Verizon, rely on LivePerson to maximize the impact of the online channel. LivePerson is headquartered in New York City.


MORE TH>N is the direct arm of RSA, launched in June 2001 offering financial services via the internet and telephone. It provides over two million customers with access to an extensive product range including home, motor, pet and travel insurance. But it offers much more than this. Customers can benefit from a UK based dedicated Personal Customer Manager and access to on-line legal documents and free legal advice. MORE TH>N has over 1800 employees across the UK. Head Office employs a small number of staff and is based in Horsham, West Sussex. The company has four general call centers based in Peterborough, Bristol, Sunderland and Liverpool. It also has a specialist pet insurance centre in Henley staffed by animal lovers.

About the BIAs

Now in their 16th year, the British Insurance Awards are based on a partnership between the judges, the magazines involved, the sponsors and the organizers. The awards showcase top class performance and innovation, they reward achievement and they raise standards. The judging panel of market experts and practitioners, analysts, consultants, industry commentators, and political and trade union representatives have a genuine expertise in each category, ensuring that the expertise is shared by at least 2 judges to spread the load and to ensure that no prejudices, gaps in knowledge of conflicts of interest cloud the decision-making process. Success at the Awards has become the benchmark by which the industry judges itself. Each year the finalists and members of the industry gather at the gala evening to celebrate the success of the past year. The awards evening is one of the most noted and spectacular events in the insurance industry's calendar attracting leading figures in the industry.

SOURCE LivePerson, Inc.