NEW YORK, May 11, 2012 /PRNewswire/ -- LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time chat, voice and content solutions that increase conversions and improve customer experience, today announced that it has won a 2012 CODiE Award in Business Software for its innovative real-time personalization solution, LP Marketer.
LivePerson's LP Marketer, a real-time data-driven targeting solution, intelligently delivers relevant, personalized content to website visitors, driving business results across the customer lifecycle. Offering a powerful combination of advanced visitor intelligence, real-time traffic segmentation capabilities and user-friendly campaign-building tools, LP Marketer allows business users to design and deploy highly targeted campaigns directly on their sites, greatly reducing or eliminating the need for internal IT resources. The result of implementation is a customized and compelling online experience for each visitor.
"We are thrilled to receive a CODiE Award for Best Content Management Solution, and to be recognized by peers for our leadership in real-time personalization," said Rob Deichert, Head of LP Marketer at LivePerson. "This award confirms the value and power that LP Marketer brings to business owners and online marketers who seek to drive targeted marketing campaigns with little IT reliance, yet still optimize business results. LP Marketer not only increases customer satisfaction and brand loyalty, but it can also drive significant increases to conversion rates and transaction values."
LivePerson's LP Marketer was nominated alongside Adobe Web Experience Management and four other finalists in the Best Content Management Solution category recognizing the best software or platform that enables the creation, management and modification of information on the web, intranet or other information resource. An SIIA CODiE Award win for software companies is an especially prestigious honor as each award winner was first reviewed by a field of software industry executives, whose evaluations determined 119 finalists. SIIA members then reviewed these finalists and voted to select 28 CODiE Awards Winners.
LivePerson received the CODiE award for Best Ecommerce Solution in 2011 for LP Chat.
For more information about the CODiE Awards, visit http://www.siia.net/codies/2012
LivePerson, Inc. (Nasdaq: LPSN) offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This "intelligent engagement" is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs.
More than 8,500 companies rely on LivePerson's platform to increase conversions and improve customer experience, including Hewlett-Packard, IBM, Microsoft, Verizon, Sky, Walt Disney, PNC, QVC and Orbitz.
LivePerson received the CODiE award for Best Ecommerce Solution in 2011, and has been named one of America's 25 Fastest-Growing Tech Companies by Forbes in 2011 and a Company of the Year by Frost and Sullivan in 2011. LivePerson is headquartered in New York City with offices in San Francisco, Tel Aviv, Atlanta, London and Melbourne, Australia.
About the SIIA CODiE Awards
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education, and intellectual property protection to more than 500 leading software and information companies. The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For further information, visit www.siia.net/software. The SIIA CODiE Awards recognize excellence in the business software, digital content, and education technology industries. All nominated products and services receive a thorough review from seasoned industry experts who can identify strengths and give significant insights for improvements. In 27 years, SIIA has recognized more than 1,000 companies for achieving greatness in industries that expect innovative thinking and demand market validation.
SOURCE LivePerson, Inc.