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Sunweb Holidays Increases Online Conversion by 35% with LivePerson's Digital Engagement Platform
Nov 11, 2013
Live Chat, Personalized Messages and Bannering Drive Sales

NEW YORK, Nov. 11, 2013 /PRNewswire/ -- LivePerson (NASDAQ: LPSN) announced today that European tour operator, Sunweb Holidays has achieved a 35% increase in online conversion rates thanks to the deployment of LivePerson's industry leading digital engagement solution.  Sunweb Holidays, a division of the Dutch group Sundio, is a travel holiday company used by nearly 800,000 people every year for individual or group bookings for summer and skiing holidays.


Sunweb's goal was to capitalize on the growing number of site visitors browsing holiday options and convert them into buyers. Given the goal to drive conversion, Sunweb made the strategic decision to invest in a digital engagement solution that would turn those browsers into hard sales.  After evaluating several solution vendors in the market, Sunweb selected LivePerson for its data-driven approach to customer acquisition and innovative digital engagement platform.

During the summer of 2013, Sundio France decided to test LivePerson's LiveEngage platform by targeting high value customers with personalized messages and offers on one of its branded sites, Sunweb.  They implemented several scenarios, depending on the user behavior.  For example, those people visiting the site for the first time were targeted with a customized banner that read 'Satisfied or Your Money Back,' to encourage customers to book a holiday package.

Given the success of this first test, Sundio France confirmed its choice and the LivePerson solution was fully implemented within two weeks.

"With LivePerson, we can quickly set up targeted onsite campaigns," said Thomas Courjeault, Marketing Director, Sunweb. "The solution meets all of our expectations: it's flexible, fast and efficient. Half of the campaigns that we generate are designed by LivePerson and half are designed by our teams: this complimentary solution generated a substantial lift in the overall conversion rate."

After the successful deployment over the summer with Sunweb, Sundio France decided to test the LivePerson chat solution with another one of its brands - Ski Horizon, for the 2013 winter season.  Ski Horizon sees real added value for its call center by implementing LivePerson's live chat capability. With live chat, advisors can handle multiple customers at the same time and most importantly, site visitors are encouraged to chat via the customised dynamic banners, which are personalized based on their behavior on the site. A website visitor ready to leave the site or lost in the navigation will be immediately engaged and supported throughout his or her online journey. 

"Sunweb Holidays is an example of a truly innovative, customer-centered company, adopting the latest digital engagement technologies in order to increase online conversions and meet and exceed the evolving demands of today's travel consumers. Their continued investment in digital engagement solutions is a testament to their commitment to the customer experience, and the growing importance of providing rich, personalized engagement in the digital channel," said Tony Heyworth, International Marketing Director. "LivePerson is committed to helping brands create meaningful connections with their customers, and we're delighted to partner with Sunweb Holidays, as they utilize digital engagement to boost online conversions."

The partnership with LivePerson has enabled Sunweb to achieve its goal of increasing conversions, turning more browsers into buyers, demonstrating the value of investing in a customer acquisition strategy and strong digital engagement platform, with a less intrusive and more lucrative approach. Sundio currently intends to extend the LivePerson chat and click to call solutions onto the Sunweb site.

About LivePerson
LivePerson, Inc. (NASDAQ: LPSN) offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This "intelligent engagement" is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs.

More than 8,500 companies rely on LivePerson's platform to increase conversions and improve customer experience, including Hewlett-Packard, IBM, Microsoft, Verizon, Sky, Walt Disney, PNC, QVC and Orbitz.

LivePerson received the CODiE award for Best Content Management Solution in 2012, and has been named a Market Share Leader by Frost and Sullivan in 2012.  LivePerson is headquartered in New York City with offices in San Francisco, Atlanta, Amsterdam, Santa Monica, Tel Aviv, London and Melbourne.

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Cristina Melluzzi
LivePerson Communications EMEA
+44 (0) 207 084 2128

Erin Kang
LivePerson Corporate Communications
+1 917-214-6349

Zoe Bevis / Helen Shafe
Octopus Communications for LivePerson
+44 (00) 845 3700 655

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