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Mizuho Bank Puts Exceptional Customer Service First with LivePerson Digital Engagement Solutions
Oct 9, 2014
First National Bank in Japan to Launch Chat, Place Focus on Digital Customer Engagement Strategy

SYDNEY, Oct. 9, 2014 /PRNewswire/ -- LivePerson, Inc. (NASDAQ: LPSN), a leading provider of live digital engagement solutions, today announced that Mizuho Bank is the first national bank in Japan to activate a real-time, live chat strategy through LiveEngage.

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"LiveEngage helps major financial institutions like Mizuho connect with its customers across the globe in meaningful ways that build consumer confidence while making complex decisions, and foster long-term satisfaction and loyalty. Our mission is to help our customers deliver 'Digital Omotenashi' through our expertise and solutions – a superior customer experience in the digital space," said Akio Fukasawa, Country Manager, LivePerson. "Our global team looks forward to a partnership with Mizuho to introduce what's possible with live digital engagement to the Japanese financial industry."

The LiveEngage platform will enable Mizuho to proactively offer personalised support to customers at any moment in their online journey, helping them resolve any issues and successfully complete applications. Specifically, Mizuho chose LiveEngage to better connect its customers to the right campaigns, products and services based on digital engagements.

"Traditionally, when a customer needs help or has a question, we have provided assistance in-store, through our call center, or through content and FAQs on our website. Mizuho Bank will now leverage the LiveEngage platform to deliver 'Digital Omotenashi' -- a more sophisticated customer experience through real-time engagement. We also believe that we can provide better digital services by understanding our customers' true needs through LiveEngage's intelligence," said Satoshi Nishimoto, Senior Manager of Personal Marketing Division of Mizuho Bank

Phase one of the bank's LiveEngage implementation will begin in November.

"We're very excited to partner with a forward-thinking organization like Mizuho who is seeking to raise industry standards, and investing in innovative ways to provide their customers the best experience possible," said Robert LoCascio, CEO, LivePerson.

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About LivePerson

LivePerson, Inc. (Nasdaq: LPSN) offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This "intelligent engagement" is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs. For more information, please visit To view other global press releases about LivePerson, please visit

About Mizuho Bank, Ltd.

Mizuho Bank, Ltd. is a financial institution registered with the Director of Kanto Local Finance Bureau (Tokin) No.6, and a member of Japan Securities Dealers Association, The Financial Futures Association of Japan and Type II Financial Instruments Firms Association.

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Media contact: Erin Kang, 212-609-4256,

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