NEW YORK, Dec. 22, 2014 /PRNewswire/ -- LivePerson Inc., (NASDAQ: LPSN) a leading provider of digital engagement solutions, and Grupo Atencion, a leading provider of business-to-business customer solutions in Latin America, announced a strategic partnership to promote and deliver the LiveEngage platform to the Latin American market.
With the common goal of providing clients with fast, direct and personalized attention, the partnership will offer businesses across the region the tools to differentiate their brands and drive exceptional business results through intelligent, real-time messaging. Grupo Atencion is a private conglomerate that specializes in customer care with over 4,500 clients using their services. By leveraging Grupo Atencion's strong relationships with some of the most important telecommunication, finance and service companies in Latin America, LivePerson aims to expand its footprint in the Latin American market.
Earlier this year, Grupo Atencion signed and deployed the first LiveEngage client-- Poder Comercial, one of the largest distributors of cellular carrier TelCel in Mexico. Poder Comercial looked to LivePerson and Grupo Atencion, to provide a fast, intelligent channel to attend to their customers for both its sales and service goals.
Poder rolled out proactive chat and targeted content campaigns and, in just six months, saw significant business results by leveraging the sophisticated targeting rules of LiveEngage:
-Poder boosted conversion rates by 38%
-Improved customer satisfaction to 85%, beating their phone channel
Grupo Atencion also helped Poder maximize the power of the LiveEngage platform through an integration with the company's CRM database, including transaction history, enabling them to create an even more effective and meaningful experience for customers.
Poder plans to use feedback gleaned from LiveEngage tools to help the brand continuously improve the customer experience and reinforce their reputation for personalized service while also increasing sales.
"At Poder Comercial we previously received thousands of online visits without meaningful results. We are conscious that the customer is becoming more demanding of personalized content and flawless customer support," said Carlos Romano, CEO of Poder. "We performed an extensive review for a solution that could help us offer the best online customer experience. We chose the LivePerson platform because of its complete solution, great attention to detail and long experience in the industry. With LiveEngage we have dramatically improved conversion rates as well as our customer satisfaction ratings."
Looking ahead, Poder intends to expand its live chat deployment by bringing on more agents to keep the channel open during weekends and late nights.
"Our mission is to equip businesses around the world with a seamless and powerful way to create more meaningful connections with their customers. By partnering with Grupo Atencion, we hope to better expose our solutions to the growing Latin American market," said Alan Banks, EVP Global Sales and Customer Success, LivePerson. "We look forward to providing businesses in the region with the opportunity to differentiate themselves through innovative and intelligent customer engagement tools and to experience greater ROI and customer satisfaction as a result."
LivePerson, Inc. (Nasdaq: LPSN) offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This "intelligent engagement" is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs. For more information, please visit www.liveperson.com. To view other global press releases about LivePerson, please visit pr.liveperson.com.
About Grupo Atencion
Grupo Atencion is a conglomerate of privately owned companies with over five thousand employees servicing the Latin American and U.S. markets. Each a leader in its respective market, Atencion Telefonica contact centers provide finance and telecommunications companies with support in customer service, lead generation, direct sales and product fulfillment; Atencion Corporativa provides business equipment and document processing services to more than 12,000 companies; TQNetworks offers telecommunications and VOIP solutions to more than 5,000 corporate customers; and Elan Energy distributes and commercializes clean energy for offices and commercial businesses.
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Statements in this press release regarding LivePerson that are not historical facts are forward-looking statements and are subject to risks and uncertainties that could cause actual future events or results to differ materially from such statements. Any such forward-looking statements, including but not limited to financial guidance, are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. It is routine for our internal projections and expectations to change as the quarter and year progress, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we are under no obligation to inform you if they do. Actual events or results may differ materially from those contained in the projections or forward-looking statements. Some of the factors that could cause actual results to differ materially from the forward-looking statements contained herein include, without limitation: potential fluctuations in our quarterly revenue and operating results; competition in the markets for online sales, marketing and customer service solutions, and online consumer services; our ability to retain existing clients and attract new clients; risks related to new regulatory or other legal requirements that could materially impact our business; volatility of the value of certain currencies in relation to the U.S. dollar, particularly the currency of regions where we have operations; additional regulatory requirements, tax liabilities, currency exchange rate fluctuations and other risks as we expand internationally and/or as we expand into direct-to-consumer services; impairments to goodwill that result in significant charges to earnings; responding to rapid technological change and changing client preferences; the adverse effect that the global economic downturn may have on our business and results of operations; our ability to retain key personnel, attract new personnel and to manage staff attrition; our ability to expand our operations internationally; risks related to the ability to successfully integrate past or potential future acquisitions; failures or security breaches in our services, those of our third party providers, or in the websites of our customers; risks related to the regulation or possible misappropriation of personal information belonging to our customers' Internet users; technology systems beyond our control and technology-related defects that could disrupt the LivePerson services; privacy concerns relating to the Internet that could result in new legislation or negative public perception; legal liability and/or negative publicity for the services provided to consumers via our technology platforms; risks related to protecting our intellectual property rights or potential infringement of the intellectual property rights of third parties; risks related to technological or other defects distributing our services; increased allowances for doubtful accounts as a result of an increasing amount of receivables due from customers with greater credit risk; delays in our implementation cycles; risks associated with the recent volatility in the capital markets; our ability to secure additional financing to execute our business strategy; risks associated with our current or any future stock repurchase programs, including whether such programs will enhance long-term stockholder value, and whether such stock repurchases could increase the volatility of the price of our common stock and diminish our cash reserves; our ability to license necessary third party software for use in our products and services, and our ability to successfully integrate third party software; changes in accounting principles generally accepted in the United States; our ability to maintain our reputation; risks related to our complex products; our recognition of revenue from subscriptions; our lengthy sales cycles; risks related to our operations in Israel, and the civil and political unrest in that region; natural catastrophic events and interruption to our business by man-made problems; the high volatility of our stock price; and risks related to our common stock being traded on more than one securities exchange. This list is intended to identify only certain of the principal factors that could cause actual results to differ from those discussed in the forward-looking statements. Readers are referred to the reports and documents filed from time to time by us with the Securities and Exchange Commission for a discussion of these and other important factors that could cause actual results to differ from those discussed in forward-looking statements.
SOURCE LivePerson, Inc.