GLASGOW, Scotland, Feb. 9, 2015 /PRNewswire/ -- Arnold Clark Automobiles Limited, one of the largest motor dealer groups in Europe, has chosen to implement the digital connections platform from Contact At Once!, a LivePerson company, (Nasdaq: LPSN) on its Arnoldclark.com website enabling all 165 dealership locations. Using the software, Arnold Clark staff can instantly chat with website visitors and answer questions as customers browse vehicle detail pages from mobile devices and desktop PCs.
Contact At Once! provides the automotive market's most widely deployed digital connections platform used to embed text-based messaging in online advertising, on websites, in social media and online reviews. Contact At Once! pioneered the use of instant messaging in online advertisements, embedding chat connections in ad listings.
Arnold Clark was familiar with Contact At Once! having used the software to connect with shoppers from its online advertising on Autotrader and Motors.co.uk. "We've been chatting with shoppers from online advertisements for over a year," says Paul Brown, Arnold Clark's Group Internet Sales Manager. "Knowing that many customers prefer using chat over phone calls or emails made the decision to add Contact At Once! chat capabilities on Arnoldclark.com a simple one."
The initial deployment of Contact At Once! on Arnoldclark.com has begun and has already delivered a significant uplift in sales enquiries during the first few weeks of use. Deployment to all dealerships will complete in February 2015.
Arnold Clark represents 24 different car manufacturers and also supplies business leasing, fleet services, car finance and insurance, vehicle aftercare and accident repairs. "We will begin by using chat in sales; however, we can see how our other lines of business such as servicing may take advantage of chatting with customers in the future," says Brown. "As more customers turn to mobile devices for Internet access and online shopping, text-based communications stand to become one of the fastest means to connect with them."
ABOUT ARNOLD CLARK AUTOMOBILES LIMITED
Arnold Clark Automobiles Limited was founded in 1954 when Arnold Clark left the Royal Air Force (RAF). The company started with just one showroom on Park Road, Glasgow, Scotland. Arnold Clark has now grown to include 165 dealerships, 130 service centres, 40 accident repair centres and 13 parts centres. Arnold Clark Automobiles Limited sells over 225,000 vehicles per year and employs over 9,000 people. For more information, visit www.arnoldclark.com.
ABOUT CONTACT AT ONCE!
Contact At Once!, a LivePerson company, helps boost engagement by making it easy for consumers to connect with automotive manufacturers and dealerships to ask questions at the moment their interest is piqued. More engagement can translate into more sales, and that's why over 13,000 businesses rely on the Contact At Once! digital conversations platform to build relationships with online, mobile automotive shoppers. For more information, visit www.contactatonce.com.
ABOUT LIVEPERSON, INC.
LivePerson, Inc. (Nasdaq: LPSN) offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This "intelligent engagement" is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs. For more information, please visit www.liveperson.com. To view other global press releases about LivePerson, please visit pr.liveperson.com.
Logo - http://photos.prnewswire.com/prnh/20110105/NY24753LOGO-a
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/arnold-clark-deploys-contact-at-once-digital-connections-platform-300032627.html
SOURCE LivePerson, Inc.