NEW YORK, June 1, 2015 /PRNewswire/ -- LivePerson, Inc. (NASDAQ: LPSN), a leading provider of digital messaging solutions, today announced the launch of the LiveEngage app, a mobile messaging platform that enables small and midsize businesses (SMBs) to deliver best in class customer service from the convenience of a mobile app.
The LiveEngage mobile app is also available via a new freemium program, providing resource-strapped small businesses with powerful engagement tools at no cost, while increasing their capacity to better connect with valuable customers.
"Consumers expect more personal interaction with small companies, yet these entrepreneurs are precisely the ones with the least available bandwidth for customer care," says LivePerson CEO Robert LoCascio. "LiveEngage gives those business owners the ability to deliver the level of support that consumers expect from resource-rich enterprise companies, and still maintain the personal connections their businesses are built on."
A recent survey of 500 small businesses conducted by LivePerson showed that while SMBs indicated customer service and support as their highest priority for 2015, most can dedicate less than 10% of their time to customer queries.
The LiveEngage app is designed to streamline customer support channels—from messaging to live chat—into a singular mobile platform for business users. It empowers business owners to respond to more customers more rapidly, from anywhere. Early access users anticipate engaging more customers than ever before, being able to communicate away from their desktop. LiveEngage user, Nii Akwei, Digital Strategist of Outlook Bench Group said, "With the LiveEngage mobile app, I expect to see 60% more engagement with my customers because I'll be able to connect with them on the go, from the convenience of my mobile."
LoCascio added, "Mobile communication is first and foremost about connection, and business owners who meet that consumer need will retain and win more customers." This trend and others were apparent in LivePerson's survey, which also revealed that one in four SMBs are doing half or more of their work on mobile, up from 13% last year.
LivePerson's new freemium program places high-touch customer service tools in the hands of small and midsize business owners everywhere, who are often singularly responsible for customer success. Freemium users can now drive an unlimited number of engagements under one log-in. Those opting for additional users can upgrade for a small monthly fee. Brands can download the LiveEngage app via iTunes for iOS. The Android version of the app is currently planned for release in June.
To learn more about LiveEngage Freemium please click here.
About LivePerson, Inc.
LivePerson, Inc. (NASDAQ: LPSN) offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This "intelligent engagement" is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs.
SOURCE LivePerson, Inc.