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Coupons, Inc. Selects LivePerson to Deliver Superior Consumer Experience
Nov 14, 2007
Introduces Live Chat to the 32 Million Adults Who Print Coupons from the Internet

NEW YORK, NY - November 14, 2007 - Coupons, Inc., the world's leading provider of printable coupon marketing and technology solutions, today announced it has implemented live chat technology from LivePerson, Inc. (NASDAQ: LPSN), a provider of online engagement solutions that facilitate real-time assistance and trusted expert advice, to ensure that consumers have the best possible experience with printable coupons.

According to data from Simmons, 32 million U.S. adults use printable coupons, up 24% in the last 18 months, while a recent comScore study revealed that 53% of consumers say they visit brand websites to find promotions.

Coupons, Inc. provides millions of consumers with online printable coupons through its website and through thousands of consumer, lifestyle, manufacturer and retailer websites as part of its vast online coupon distribution network. The company knows that its clients are entrusting it with important consumer relationships. On those few occasions when a consumer has trouble printing a coupon, it must make every effort to help. So, Coupons, Inc. introduced live chat from LivePerson to enhance its existing Print & Mail™ and customer service capabilities.

Coupons, Inc. leverages LivePerson's technology to deliver real-time, live customer service to help consumers print coupons on offers from the manufacturers of popular national and regional brands. The live chat solution also adds value to the more than 600 brands offering over 1,000 coupons via Coupons, Inc.'s services. They can take advantage of free support and assistance for customers looking to print and redeem the coupons they are offering.

"We worked with LivePerson to develop a custom solution to help consumers print coupons," said Steven Boal, CEO, Coupons, Inc. "And we're seeing great results; to date we've resolved over 80% of all consumer issues that have come to us through live chats."

Boal continued, "LivePerson's live chat has been a great tool for our consumer service efforts and as an added value feature for our clients. This level of customer support further separates us from our competitors. We're constantly pushing innovation in products and in customer service. That's why so many manufacturers and retailers work with us on their interactive coupon programs."

"Coupons, Inc. reaches an ideal demographic audience: online consumers who are motivated to buy and try new products," said Robert LoCascio, CEO of LivePerson. "The company is a trailblazer in developing interactive promotions for leading consumer brands, and we applaud their innovation for recognizing that live chat is the perfect complement to extend these brand experiences."

Coupons, Inc. works with more than 600 brands, including top consumer packaged goods, pharmaceutical, electronics, retail, entertainment, and media companies. The Coupons, Inc. Digital FSI™ Network is the world's largest coupon network, with thousands of consumer Web sites reaching more than 75 million shoppers.

About Coupons, Inc.

Coupons, Inc. is the leading U.S. provider of printable coupon marketing and technology solutions. Coupons, Inc.'s core couponing, customer acquisition, and family code services provide clients with creation, distribution, tracking, and reporting of printable coupons that can be used for traditional in-store redemption. A network of thousands of consumer websites, consumer packaged good manufacturers, and pharmaceutical suppliers distribute offers via Coupons, Inc.'s distribution network and Digital FSI platform. Independent and privately held, Coupons, Inc. represents the most flexible, effective, fraud-resistant, print-from-the-web coupon solution available in the marketplace, and the most popular alternative to traditional couponing. Coupons, Inc. clients and licensees include the majority of top consumer packaged goods and brands, such as Johnson & Johnson, General Mills, Kimberly-Clark, Masterfoods, Kraft Foods, Clorox, and Valassis.

About LivePerson

LivePerson is a provider of online engagement solutions that facilitate real-time assistance and trusted expert advice. Connecting businesses and experts with consumers seeking help on the Web, LivePerson's hosted software platform creates more relevant, compelling and personalized online experiences. Every month, LivePerson's intelligent platform helps millions of people succeed online; more than 6,000 companies, including EarthLink, Hewlett-Packard, Microsoft, Qwest, and Verizon, rely on LivePerson to maximize the impact of the online channel. LivePerson is headquartered in New York City.

SOURCE: LivePerson

CONTACT: Younjee Kim, +1-212-609-4222,

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