NEW YORK, Oct. 30, 2018 /PRNewswire/ -- LivePerson, Inc. (Nasdaq: LPSN), a leading provider of conversational commerce solutions, today released its first annual conversational commerce index report, highlighting how businesses are using messaging and voice assistants to interact with their customers. The report provides a comprehensive overview of the untapped economic potential for conversational commerce, and quantifies the opportunity for the market with three benchmarks: consumer preference by industry and demographic; conversational capabilities of brands by industry; and use of automation by industry. It focuses on proprietary data collected by LivePerson and examines which industries are early adopters and which sectors have yet to tap into the technology. The report can be viewed here: https://www.liveperson.com/resources/reports/conversational-commerce-index/.
"The capabilities of conversational commerce are evolving quickly, and leading brands recognize they can create more meaningful interactions with customers by leveraging conversational interfaces like SMS, messaging apps, and voice assistants," said Jennifer Sutton, VP Marketing at LivePerson. "This report is a valuable tool to help brands gain deeper insights into successful adoption, areas for growth, and unseized opportunities to inform their conversational commerce strategies moving forward."
LivePerson powers conversational commerce solutions for over 18,000 brands. As part of the report, LivePerson conducted extensive research to identify not only which brands and industries have successfully adopted conversational commerce, but also where there is room for growth and innovation. LivePerson also assigned brands and industries a LivePerson Conversational QuotientTM score, indicating their maturity in adopting conversational commerce.
Key takeaways from the report include:
LivePerson makes life easier by transforming how people communicate with brands. Our 18,000 customers, including leading brands like Citibank, HSBC, Orange, and The Home Depot, use our conversational commerce solutions to orchestrate humans and AI, at scale, and create a convenient, deeply personal relationship — a conversational relationship — with their millions of consumers. For more information about LivePerson (NASDAQ: LPSN), please visit www.liveperson.com.
SOURCE LivePerson, Inc.