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Tricolor Auto Group Launches Conversational Commerce for Hispanic Auto Shoppers, Including WhatsApp Integration, Through LivePerson
Jul 24, 2019
LivePerson Automotive Provides Messaging Platform for Fast-Growing Dealership Group to Make Car Shopping Simpler for Spanish Speakers

ATLANTA, July 24, 2019 /PRNewswire/ -- LivePerson Automotive, a division of global conversational commerce solutions provider LivePerson, Inc. (NASDAQ: LPSN), announced today that its first WhatsApp implementation for an automotive dealer group has launched, along with web and mobile messaging for the Tricolor Auto Group. Using the LiveEngage® platform, Tricolor will provide end-to-end customer conversations using a variety of messaging channels, making it simple for consumers to connect with the dealership group.

LivePerson Logo (PRNewsfoto/LivePerson, Inc.)

Tricolor is a mission-driven company which sells and finances high quality, certified used motor vehicles through its premium brands, Tricolor Auto Group in Texas and Ganas Auto Group in California, utilizing advanced data analytics and technology to advance financial inclusion to a highly underserved market. "One of Tricolor Auto Group's goals is to make it easier for Spanish-speakers to buy a car and get reliable, trustworthy service — both of which can be complex, confusing experiences," said Mauricio Delgado, Tricolor's chief product and strategy officer.

Adding LivePerson Automotive's messaging solutions for car shopping and service, including WhatsApp as a messaging channel, gives the bilingual concierge agents at Ganas the opportunity to connect with shoppers and owners in a messaging channel heavily utilized worldwide. Consumers familiar with the Ganas brand opt in to message with agents through the WhatsApp icon found on their website on both desktops and mobile devices.

WhatsApp's rich messaging capabilities make it an excellent fit for automotive shopping, where dealerships benefit from sharing resources like photos, vehicle history reports, trade valuations, and even credit applications with shoppers directly in messaging conversations.

"WhatsApp is the go-to messaging application in the Latino community," said Delgado. "We knew we needed a strong WhatsApp Business service provider to help us engage with our consumers in the communications channels they were already using. LivePerson Automotive gives our customers so many options for messaging with us, from web and mobile messaging to Facebook Messenger and WhatsApp."

Mark Schmitz, Tricolor's director of customer advocacy, said that in addition to its breadth of messaging channels, Tricolor chose the LiveEngage platform over other messaging solutions because of its rich capabilities for business development centers (BDCs), like his Concierge group at Tricolor. "LivePerson's reporting, analytics, sentiment analysis, and intent analysis technologies are robust," says Schmitz. "As we extensively leverage data to provide the best experience to our customers, LiveEngage will help us bridge conversational analytics to our quantitative data and make the shopping experience more beneficial for our customers and more productive for our agents."

LiveEngage conversation management capabilities, designed especially for contact centers like automotive BDCs, include skills-based routing, co-browse screen sharing so agents can help consumers more easily navigate inventory, and digital retailing tools, along with many agent-specific capabilities to make BDCs more efficient and productive.

"The Tricolor team's mission is about much more than just selling a car. They truly want to build relationships with the Latino community and provide a level of service and support that genuinely transforms their buying and service experience," said Denise Chudy, LivePerson Automotive general manager. "We're proud to help them achieve these goals by connecting shoppers and Tricolor through the LiveEngage platform."

To start engaging with Tricolor through conversational commerce, go to To learn more about LivePerson Automotive's conversational commerce platform, go to

About LivePerson Automotive
LivePerson Automotive (formerly known as Contact At Once! and AdvantageTec), a LivePerson Company, works with over 17,000 businesses powering them to build relationships with their customers throughout the full life cycle of the car from sales to service by offering the first product in the market to power the conversational dealership (and automaker) from browsing to buying, through servicing to trade-in. For more information about LivePerson Automotive, please visit

About LivePerson, Inc.
LivePerson makes life easier by transforming how people communicate with brands. Our 18,000 customers, including leading brands like HSBC, Orange, and The Home Depot, use our conversational commerce solutions to orchestrate humans and AI, at scale, and create a convenient, deeply personal relationship — a conversational relationship — with their millions of consumers. For more information about LivePerson (NASDAQ: LPSN), please visit

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