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optionsXpress Serves Customers 30% More Efficiently with LivePerson Service Edition
Jan 30, 2003
LivePerson Service Edition Seen As Integral Part of Monthly Revenue Growth

NEW YORK, NY - January 30, 2003 - LivePerson, Inc. (NASDAQ: LPSN), a leading provider of technology facilitating real-time online customer interaction, today announced that optionsXpress, the leading online options and stock brokerage, is able to service 30 percent more customers through LivePerson Service Edition than through traditional phone and email channels. According to optionsXpress, with 55 percent of chat interactions related directly to customer trading activity, LivePerson directly contributes to monthly revenue and account growth.

optionsXpress chose LivePerson Service Edition to offer retail options traders immediate access to qualified, licensed professionals to assist with trades. LivePerson is an essential component for traders who are new to the optionsXpress system or need immediate assistance with time-sensitive trades. optionsXpress customer service representatives augment individualized responses with LivePerson's pre-formatted answers and push-page features to answer common questions on market conditions, complex trades, order cancellations and billing. The executive team uses LivePerson's reporting capabilities to compile real-time operating reports that detail chat efficiencies and operator effectiveness.

"Trading options can be confusing and overwhelming. Our customers need to know that we are there to support them through every step of their trade. LivePerson, our most important customer service channel and a crucial part of our call center, provides our customers with real-time access to assistance and has been a key to our rapid growth," said Ned Bennett, CEO of optionsXpress. "By offering online chat from LivePerson, we are able to maintain exceptional customer service, grow revenue and keep the business profitable."

"LivePerson allows companies to communicate with online customers when and where they need assistance, directly influencing revenue that is driven from Web site sales," said Robert LoCascio, CEO of LivePerson. "optionsXpress is a great example of how timely and effective customer communication can make a difference to a company's productivity and bottom line."

LivePerson Sales Edition and LivePerson Service Edition are Application Service Provider (ASP) solutions that eliminate the heavy infrastructure investment normally associated with one-to-one customer facing solutions. LivePerson's complete product portfolio includes LivePerson Sales Edition, LivePerson Service Edition, LivePerson MultiCARE and LivePerson Pro for small businesses. LivePerson currently serves eBay, EarthLink, Federated Stores, QVC, Bell Canada, American Airlines Federal Credit Union and more than 3,000 other businesses.

About LivePerson

LivePerson ( is a leading provider of technology facilitating real-time online customer interaction. The LivePerson service enables online businesses to communicate securely with Internet users in real time, thereby enhancing the online experience. With real-time solutions consisting of chat, real-time marketing and selling tools, a self-service FAQ product and email management, LivePerson offers clients the opportunity to increase sales, lower customer service costs and increase responsiveness to customer needs. LivePerson is headquartered in New York City.

About optionsXpress

optionsXpress ( is the online brokerage for self-directed investors who use options to protect portfolios, increase investment income and maximize returns on stock movements. With its suite of proprietary, innovative tools and features, optionsXpress helps ensure users can identify, evaluate and execute suitable options investment opportunities. optionsXpress was named Favorite Options Site by Forbes Best of the Web and earned the coveted "Four-Star" ranking in the annual Barron's "Guide to Online Brokers".

   Media Contacts:
   Jennifer Regnault                       Jane Hynes
   LivePerson, Inc.                        OutCast Communications
   (212) 609-4213                          (415) 392-8282      

   Josh Inglis (for optionsXpress)
   Scanlon Corporate Communications
   (312) 822-9299

SOURCE: LivePerson, Inc.

CONTACT: Younjee Kim, +1-212-609-4222,

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